![]() ![]() Our vision is and was all about promoting creativity as opposed to promoting piracy. WeTransfer sailed on, promoting creativity and quality, supported by the record industry instead of hunted by their lawyers. What’s a High Tail? Who would want to have a High Tail? Rapid Share rapidly disappeared. You Send It made the gross error of engaging an advertising agency and heeding their advice to change their name to High Tail. MegaUpload, run by the king of all internet narcissists, Kim Dotcom, was shut down for promoting piracy and paedophilia. In the years following our birth, the file sharing world started to implode. We just helped the ideas in their journey.Īt the beginning, we had a lot of luck. These sorts of people naturally embraced the idea of sharing ideas. Within a year, we’d attracted millions of users: musicians, artists, designers, activists, people working in media, marketing, film and TV. It was devised as a service for the curious. Why make a mixtape only for yourself?Īt WeTransfer, we started a service back in 2009 that was fit for two purposes: This desire to explore, seek out, and move beyond limitations, is usually followed by an urge to share. It felt good to hand over a mix to a newly curious listener, even if that was most of the time my sister.Ĭuriosity is an important trait for anyone creative, as well as any entrepreneur. I remember making mix tapes on an old stereo: writing out songs on the inserts messing around with recording levels then presenting the object to someone, keen to ensure they’d listen to the tape in its entirety. “There isn’t a design studio in the world today that isn’t playing some sort of radio or music through a radio or device.” ![]()
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